Make it stand out.

Stalcraft x ft. Headshot-Media

Overview

Client: Stalcraft X

Platform: YouTube

Service: Influencer Marketing - Video Integrations and Dedicated Formats

Industry: Gaming

Strategy

Rather than traditional ads, our campaign focused on natural video integrations across a curated selection of gaming creators. Each creator was given creative freedom to present Stalcraft in a way that resonated with their audience—resulting in organic and credible content that viewers actually wanted to watch.

Objective

Boost visibility and awareness for the MMOFPS Stalcraft X through authentic YouTube integrations—without relying on traditional advertising formats.

Approach

Headshot Media partnered with a handpicked group of gaming creators to integrate Stalcraft X into organic YouTube content such as gameplay videos, reviews, and commentary formats. The focus: authentic delivery, maximum audience relevance, and long-term value through native placements. The creators included a mix of exclusive talent and close partners of the agency.

Results

Only FEW days after launch, the campaign already achieved:

  • 1M+ total views

  • 62K+ likes

  • 4.8K+ comments

  • ~6.5% engagement rate

  • 6 creators activated

  • Top video: 400K+ views

Videos

Videos