Our services
Every sponsored video
has two sides.
We take care of both.
has two sides.
We take care of both.
Brands get creators who fit and a campaign that runs on time. Creators get good deals without the admin. Headshot-Media sits in the middle and does the work in between, on YouTube, Twitch, Instagram and TikTok.
Brand side
I’m a brand
You bring the game, the service or the product.
On your listCreator outreachEndless emailsBackground checks
Plan a campaign
Headshot-Media
- Creator outreach
- Sorting offers
- Endless emails
- Negotiation
- Background checks
- Invoices
Creator side
I’m a creator
You bring the channel.
On your listSorting offersNegotiationInvoices
Get represented
How it works
There’s more to a video
than the upload.
than the upload.
Press play, drag the bar or pick a chapter.
Brand side
Fit depends on more than numbers.
We know what to look for, so you only see the right options.
01Match
Headshot-Media
We look at the whole channel. To us it’s more than a number.
We look at the whole channel. To us it’s more than a number.
NiclasDid a deep dive on the channel. Audience, consistency, past sponsors. Good fit.
Creator side
Only sponsorships that fit your channel reach you.
No spam.
Brand side
Finding the right creators is hard. That’s our job.
You get a shortlist built on our experience. All you do is pick.
02Shortlist
Headshot-MediaWe present the options. You pick.
We present the options. You pick.Creator side
You’re only put forward where it fits.
Brand side
One agreement, one invoice, one contact.
The paperwork for every creator is on us.
03Deal
Headshot-MediaWe negotiate the best deal for both sides.
We negotiate the best deal for both sides.
Anna N.Agreement’s out. One signature on your side and we’re set.
Creator side
We handle the paperwork.
No getting lost in clauses.
Brand side
Your creative direction goes to the creator through us.
It comes back as a script and a draft. We check both.
04Creative
Headshot-MediaWe check every script and every draft.
We check every script and every draft.
JuliusMoved the code mention up and kept the joke. Draft’s good to go.
Creator side
Clear direction, notes that keep your voice.
All feedback from one person.
Brand side
Checked before it goes up and again right after.
Label, link, code, everything as agreed.
05Upload
Headshot-MediaWe check twice.
We check twice.Creator side
Upload it. We take it from there.
Brand side
A report after the campaign.
06Wrap-up
Headshot-MediaWe close it out.
We close it out.Creator side
Invoices sent and every payment tracked for you.
02Shortlist
1:30 / 6:00
· Shortlist
Who does what
A sponsorship is a lot of small jobs.
We take care of them.
We take care of them.
Brand22→4
Creator16→4
- Find creators whose audience fits
- Check sponsor history
- Check who is on camera
- Share product, audience, timing
- Measure real views
- Line up alternatives
- Approve the shortlist
- Pick formats and platforms
- Plan around your dates
- Negotiate with every creator
- Contract with each creator
- Send out keys or products
- Comment on every script
- Approve the script
- Review every draft
- Check segment and disclosure
- Check before upload
- Check every upload
- Pay every creator invoice
- Collect numbers from every video
- Put the report together
- Read the report
- Find brands that fit
- Sort the brand inbox
- Say no to bad fits
- Show brands your numbers
- Decide which deals you take
- Negotiate rates and terms
- Read the contract
- Write the script
- Handle brand feedback
- Track every deadline
- Film and edit
- Check the disclosure
- Publish the video
- Invoice the brand
- Track every payment
- Plan the next months
What each side gets
Brands get
- Creators chosen by fit
- Performance measured, not guessed
- One point of contact
- Creative approach checked, start to finish
- Every upload done right
Your campaign stays on time.
Creators get
- One point of contact
- Only sponsorships that fit, no spam
- Someone who takes care of all the admin
- The best deal we can get, negotiated for you
- Invoices sent and payments tracked
Your voice stays yours.
What we book
Four ways into a video.
Integration
A segment inside a regular video. Link and code in the description.
YouTube
Integration
Good for
- Reaching a channel’s regular audience in a video they’d watch anyway
- Games, apps and services alike
- Running with several creators at once
Keep in mind
- Gets you in front of a big audience, with less room to go in depth
- Not everything that makes you special fits into one segment
Dedicated video
The whole video is dedicated to you.
YouTube
Dedicated video
Good for
- A real use case, shown in the creator’s own style
- Presented the way viewers love the channel for
- Feels organic and sparks real curiosity
Keep in mind
- A bigger commitment for both sides
- The right fit is harder to find
Short-form
A short vertical clip that puts you in front of a new audience.
YouTube Shorts, TikTok, Instagram Reels
Short-form
Good for
- Fast reach beyond a channel’s subscribers
- Simple, visual messages
- Repeating a message often
Keep in mind
- Seconds, not minutes
- Less room to explain
- Shorter shelf life
Livestream
The creator shows you live, while chat watches and reacts.
Twitch
Livestream
Good for
- Real interaction with the audience
- Authentic and uncut
- Chat can ask and react in real time
Keep in mind
- Live means less control
- Reach after the stream varies
For game studios
Making a game?
Big budgets are optional.
Big budgets are optional.
Headshot-MediaThen we build the plan around it. The right mix of creators, formats and timing for your game, and a different strategy when that gets you further.
Headshot-MediaThat’s exactly what we’re here for. We bring everything we’ve learned and support you from A to Z. You keep making the game.
Headshot-MediaWe match by genre and audience. Who already watches games like yours, how steady their views are, whether they show themselves on camera.
Headshot-MediaFair worry. Studies have found that creator campaigns earn back more than they cost, and that lesser-known games from small studios can see some of the biggest returns. We put your budget where it counts and check every video before and after it goes live.Sources: Nielsen and Whalar, creator campaign ROI (2023) · Morozov and Huang, Kellogg School of Management (2024)
Headshot-MediaMost studios haven’t. We walk you through every step, from the shortlist to the last upload, and you only decide what matters.
Questions we get
Straight answers
For brands
How do you decide which creator fits?
We look at the whole channel. Topic, audience by country, age and gender, whether the creator is on camera, how steady the views are and how often they upload. Then the sponsors they’ve had.
Can you work around our launch or festival date?
Yes. Tell us the date and we plan back from it.
Our budget is small. Does that work?
Yes. We build the plan around your budget, not the other way round.
Can you book creators outside your roster?
Yes. We start with our 85 exclusive creators and book from our wider network when your campaign needs it.
How do we see what it did?
You get a report after the campaign, with every video in it.
What does a campaign cost?
Tell us your budget and goal. We’ll show you what it can realistically do.
For creators
What changes for me with representation?
Less admin, better deals. One contact, one standard agreement and only sponsorships that fit your channel.
Do I have to take every deal you bring?
No. You decide. The ones that don’t fit your channel don’t even reach you.
Who handles the contracts?
We do. We read every clause and negotiate the terms, so you don’t get lost in them.
How do payments work?
We send the invoices and keep track of every payment, so you don’t have to.
Is it only for gaming channels?
No. Our creators make history, essays, true crime, VR, film and more alongside gaming.
How do I join?
Tell us about your channel. We’ll talk about what representation would look like for you.
Next step
Two sides.
One team in the middle.
One team in the middle.
The Headshot-Media teamOne contact, start to finish.